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Is SEO Really Dead? (Or Just Doing OnlyFans Now?)
Every year someone says SEO is dead. Here's why they're wrong — and also, how you can take their traffic while they tweet about it.
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We Gave 50 Blog Posts a Second Life. Here's What Happened.
I updated a bunch of crusty old posts. CTR went up. Rankings improved. Ego inflated.
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Google's July Update Wrecked My Rankings. And I Liked It.
Surviving a core update is like surviving a breakup. Painful, but character building. Here's how I fixed it (the rankings, not my heart).
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Canonical Tags Explained Like You're Five (Or a Junior Dev).
It's not magic. It's just telling Google which version of a page isn't trash.
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Why I Hate SEO Gurus Who Never Ranked Anything
They're everywhere. Selling courses. Writing books. Ranking for nothing. Here's why they make me want to scream into a pillow.
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How to Explain SEO to Your Boss (Without Crying)
"Why aren't we ranking?" "When will we see results?" "What's a canonical tag?" Here's your survival guide.
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I Ranked a Page With Only Memes (And Lived to Tell the Tale)
Google said content should be helpful. I said challenge accepted. Here's what happened when I created a page with 90% memes.
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The Helpful Content Update Was Actually Helpful (Shocking, I Know)
Google finally did something right. Here's how the helpful content update actually helped good content rank better.