Blog
Field notes on technical SEO
Crawl budget, faceted navigation, indexation, and the template-level fixes that move revenue.
Internal Linking Internal Links Are Bad for SEO: The Problem Nobody Talks About
Internal links aren't automatically good for SEO. Using Google's Reasonable Surfer patent and the 2024 leak, here's how link bloat quietly drains e-commerce rankings — and the Internal Link Noise Test to decide which links to keep.
Crawl budgetCanonical tags don't preserve crawl budget
Why treating 'Canonicalized' URLs as benign quietly drains crawl equity on large catalogs — and the template-level fix that recovered 50% more daily traffic.
Want to find what is blocking your e-commerce SEO growth?
Send your store URL and I will tell you the highest-impact technical issues to investigate first — and whether a deeper audit is worth it.